Image from Zappos

We gave you a peek here, and it looks like the Nike has begun what might become an all-out b-boy/b-girl campaign.

Hit the jump for another colorway, a video and other fun stuff.

According to sites like this and this, the shoe “is full of top-notch performance-empowering technology and a ton of B-girl style” and “is designed, engineered and tested specifically for B-girls.”

Image from Zappos

And, of course, they went to resident Nike b-girl Sofia Boutella for a review–and, of course, it’s happening during a photoshoot, or something like that.

Looks like it’s just available in the ladies’ version for now for a little over $90. Ladies, would you rock this? Dudes, would you rock this even if its meant for ladies?

Thanks to site designer Stephanie for the find.