If you’re not familiar with Heelys, the first two definitions from Urban Dictionary do a pretty good job of covering the spectrum of possible definitions:

1. Sport shoes that have wheels housed in the heel that allow you to walk, run, and roll at any given moment.

I enjoy riding Heelys.

2. Pathetic attempt at an extreme sport, only little kids buy them to look cool to their friends, and for kids who gave up every extreme sport they tried.

If your seen in a skatepark with heelys chances are you’ll be beaten the shit out of

In other words, they’re those shoes with wheels built into the soles. You might have seen kids wearing them as they glide around at malls. You might have felt an uncontrollable yearning to push over the aforementioned kids. You might have wished for your own pair.

Because I drift more towards the former of those responses, I’m not sure how to feel about this campaign featuring legendary German crew Flying Steps and their so-called “Breakin’ Wheels” tour. On one hand, Flying Steps was one of the first crews that really impressed me with its dynamic athleticism. We’ve got to make money doing something, so why not make a living doing what we love?

On the other hand, it doesn’t even seem like the dancers particularly enjoy the Heelys so much as they have to figure out ways to incorporate it into their dancing. Plus, I don’t know that having “broken wheels” is really the most appealing name for, well, anything. What do you think?

The Flying Steps YouTube channel has more commercials and some fun videos of the crew first learning to ride Heelys. Click here for the official “Breakin’ Wheels” site.