Adidas Megalizer: Make Music with Your MovesPOSTED ON April 1st, 2011 BY Calvin
Above is every lazy dancers’ dream: what if the music matched itself to you, instead of you dancing to the music?
It’s the premise of the latest spot for Adidas Originals, for which France’s Vagabonds crew’s Lamine and Mounir teamed up with Les Twins, YAK Films, Sid Lee, coder Didier Brun, and a number of famous French rappers.
As many commenters have pointed out, the concept is nothing new — Nike even ran a similar spot using shoes to make music. The difference is, in this case, dancers are wearing the shoes and creating the music through their steps.
Unfortunately, though the advertisements imply that the shoes will be made available to the public, it seems that only three pairs were made for the films, while a limited number of installations were built in Paris for people to try. Furthermore, according to Brun’s blog (which is worth checking out if you want to see the science behind it all), the shoes seem to be a challenge to master themselves moreso than a shortcut to beat rocking mastery:
The dancers that operated on the video clip did train a lot to succeed in synchronizing to play the actual song.
In any case, it’s a fun and nicely executed series, and the beats beat the sound of b-boys panting, grunting, and crashing against the floor. Who wouldn’t at least want to try some toprock-tap-dancing-beat-making?
Thanks to Bboy Insiders for the heads up.
CATEGORY: Gear, Media, Videos, Weird